James is the founder and design director at Hampshire based product design and development agency Idea Reality Ltd. He has been designing innovative new products professionally for over 13 years. James has won awards for his designs and helping small businesses, start-ups and inventors has always been his passion. He is also a keen environmentalist and enjoys projects where sustainability is a key requirement. A member of the Chartered Society of Designers, he has created products for large corporate businesses as well as in house design teams. His product designs have ranged from innovative supermarket food packaging and consumer products all the way through to modular buildings and structures, giving him a vast knowledge of materials and manufacturing processes.
“It is inspiring to see the amount of innovation within our region and I have enjoyed attending Venturefest year after year.”