Simplifying sustainability by measuring what matters. Our sus’d scoring system measures 5 key areas for sustainability and ethics at a product level – Production Processes, Longevity, Recyclability & Circularity, Manufacturing Miles and Company Kindness. These areas are scored using simple ‘traffic-light’ colours, to create a sus’d label which allows customers to make informed decisions at point of purchase.
Our vision is that by 2025 every item of clothing sold, and the majority of all consumer products, will have a sus’d label, enabling people to make better decisions, resulting in improvement in supply chains as more sustainable products are sought not only at high end but on the high street.