Brand Conscience is simplifying sustainability by measuring what matters. Our sus’d scoring system measures 5 key areas for sustainability and ethics at a product level – Production Processes, Longevity, Recyclability, Manufacturing Miles and Company Kindness. These areas are scored using simple ‘traffic-light’ colours, to create a sus’d label which allows customers to make informed decisions at point of purchase and designers and buyers to understand the impact to improve product designs during the development phase. From circular feed stock to regenerative economies we use A.I/M.L to analyse and suggest improvements.
Imagine a world where of all consumer products have a sus’d label, enabling people to make better decisions, resulting in improvement in supply chains, social welfare for workers and encouraging all manufacturers, brands and retailers to give back more than they take and contributing to the UN SDG 12 and 13 to lowering carbon impact and improving the environment and society as a whole.
We are here to create clarity, transparency, and consistency throughout the supply chain so that both the industry and consumers can make more responsible choices as more sustainable products are sought not only at high end but on the high street.