About
Jimmy is Wave 105’s multi-media director and is responsible for the innovative and creative side of the commercial department, creating sponsorships, promotions, social media and digital campaigns.
His career in radio started back in 1999 at Power FM working in the sponsorship and promotions department which really set the foundations for a love for radio that has spanned over two decades. In 2006, Jimmy had the opportunity to work at Wave 105 and he jumped at the chance. Apart from a 3 year hiatus running a production company, Jimmy has been with Wave 105 for over 10 years working with one of the most successful and hardworking commercial radio teams in one of the most competitive radio markets in the UK.
When asked what advice Jimmy could offer others in business his immediate response was, “no matter what business I’ve been involved with, I’ve believed in two key principles – people buy people and behaviour breeds behaviour. I believe you have to work hard to build strong relationships, to lead by example and to always strive for better. I’m still as passionate today as I’ve ever been about creating engaging commercial promotions and campaigns and being at Wave 105 allows me the opportunity to flex my imagination and generate ideas that we can successfully fulfil for our clients”.