STUDIOOFNEW is the world’s first VR fashion studio, founded by Holly New in 2024. Our outcomes exist both digitally and physically, including the world’s first garments created entirely in VR. In just six months since opening to the public for business (Feb 2025), STUDIOOFNEW has achieved global traction, delivering projects across Europe, Asia and North America. We have collaborated with Decathlon and the Antwerp Giants through SCIMM, NYC jewellery designer Jonathan Cuji and Fortnite through Copper Candle, demonstrating how VR pipelines can transform brands at every level. Alongside this, founder Holly New was awarded New Rising Talents EU Best Technical Design 2025 and has been featured on the BBC, building visibility for both the studio and the region’s creative innovation. We are a small, remote team gaining rapid international recognition, working with startups seeking fast, sustainable prototyping and global brands testing immersive pipelines. While education and knowledge-sharing are part of our ethos, our primary focus is on delivering cutting-edge outcomes that set a new standard for the fashion industry. The future of fashion will be VR-enabled, and STUDIOOFNEW is already delivering it. For brands that want to lead, not follow, our studio offers a proven, award-winning pathway into the next era of design.
