Anna Lundberg

Anna Lundberg works with founders and leaders at the point where the very things that made them successful start holding them back. The drive, the habits, the definition of success they built a career on – the ones that worked, until they didn’t. She helps them see the scripts running underneath it all: the beliefs about success we pick up so early we forget we ever absorbed them, and rarely stop to question. She spent a decade chasing the conventional version of success – an Oxford degree, a marketing career at P&G, ticking every box – then a decade building her own business and redefining what success meant. She’s written two books, with a third on the way, and hosts the Reimagining Success podcast. Anna lives in Poole with her partner and two young children, and builds her work around school hours and real life.