Roya Croudace

Extensive strategic, sales & business development leadership experience in maximising profit, productivity and growth across a range of industry sectors including manufacturing, retail, engineering and technology. Financially astute and passionate about automation to support business basics. Equally competent with start-ups, scale ups and blue-chip corporations with a strong C Suite network. Supported over 400 high growth businesses in the last 4 years. Proven experience in setting and executing sales strategies aligned to agreed goals, driving sales, account management and structured business development. A passionate, motivated and objective driven leader with the ability to absorb and assess situations quickly to deliver measurable impacts.
25 years + experience in business development with the last 10 years at Director level, encompassing private and public sector. Thrive in a private sector environment and have had enough exposure to the public sector to understand its culture and drivers with a contact portfolio encompassing both sectors.