Roya Croudace is an accomplished innovation leader with a strong track record of helping founders, start-ups, and scale-ups design and execute effective go-to-market strategies and commercialisation plans across diverse sectors.
She is the Founder of Alloy Business Innovation and a Senior Growth Champion at Hampshire Growth Hub, where she coaches businesses to transform ideas into scalable, market-ready products. Roya has supported hundreds of high-growth SMEs to validate opportunities and build sustainable business models.
Previously a Non-Executive Director at the Knowledge Transfer Network (now Innovate UK Connect), Roya has also contributed to national innovation initiatives including mentoring Longitude Prize on Dementia finalists through the Social Tech Trust, supporting businesses with their pitching for investment and founding Guildford Silicon Drinkabout, a community connecting innovators, investors, and academics.
Blending commercial discipline with creative agility, Roya empowers founders to balance vision with compliance, insight with scalability, and innovation with measurable growth.