Meet the Innovator: Brand Conscience – “Always let brand conscience be your guide.”
Brand Conscience gets the green light at VentureFest 2022.
Meet one of the #VFS22 Innovators, Brand Conscience! The female-founded start-up, will showcase their innovative sustainability and ethics scoring tool, known as sus’d, at this year’s VentureFest at the Ageas Bowl in Southampton on 17 November 2022.
Brand Conscience’s scoring solution strives to change consumer behaviour and provide solutions for retail and the supply chain. Founder, Carrie Lomas, leads teams across Environmental Science, Research, Education, UX Design and Tech Development.
The team worked with students and researchers at CAL State University and Universities in Oxford, Portsmouth and Manchester, to understand the science as well as learn what consumers believe about sustainability and what’s important to them.
In addition to their product scoring, Brand Conscience offers consulting, workshops, reporting, What If Analysis and Online Education – making them a one-stop shop for all your sustainability needs.
Find Brand Conscience at their VentureFest stand to see how their labels can be used to communicate to shoppers and tackle greenwashing, or shared internally to inform and improve at the design stage. The scoring can be applied to any consumer product, from fashion and textiles to toys, utensils and crockery.
“The thing that differentiates our score with other available options, is that we split our score into five key areas: Production Processes, Longevity, Recyclability, Manufacturing Miles & Company Kindness.
By providing 5 scores for a single product we can provide an accurate overview of the sustainability of that item.”
says Carrie Lomas, founder of Brand Conscience.
“We first heard about VentureFest through Innovation Connect at the University of Portsmouth, as winners of the 2022 Enterprise Programme we were given this amazing opportunity to attend and exhibit our business. We can’t wait to share the hard work we’ve done, and find out what other innovations are happening in the world of sustainability.”
explains Aimee Dobson, Head of Research and Education at Brand Conscience.
“Shoppers don’t want to get bogged down in a load of stats and figures, as a busy mum myself, I know that sustainability is important, but when I’m shopping, I need to be able to make a quick decision on the spot. That’s why we’ve used traffic-light colouring system on our labels. It’s instantly recognisable at-a-glance, and something shoppers are already familiar with thanks to food nutrition labels. It was Carrie who realised we could use the same concept to communicate sustainability data.”
says Sarah Bennett, head of design at Brand Conscience.
Learn more about Brand Conscience here.